SupplyChain Magazine March 2018 | Page 199

SUPPLY CHAIN attract further talent and stay focused on creating value for its customers .
“ Just to give you the scale , we have changed approximately 60 jobs out of 150 . It has been quite a turnaround . We ’ ve also centralised all the work which was previously undertaken in six offices ,” reflects Samy .
The company has also committed significant investment in new digital solutions , in order to place greater emphasis on the customer experience , and on trade .
Maersk Line Egypt has strenuously worked towards centralising its different systems to give the customer one core platform , where they can access all available services . This has enabled it to pre-empt any potential bottlenecks within its customer-facing services before they occur .
“ It is one of the business solutions that we came up with to give us a better edge when it comes to the customer experience ,” explains Samy . “ Another business solution we came up with as a company was an application for our business , which is called C360 , which undertakes predictive maintenance and provides a 360-degree view , rather than remaining siloed through our data interchanges .
“ We ’ ve also just launched a new service just a couple of months ago which is an inland haulage ,” he continues . “ We aim at delivering a quality service to our customers , in an area where they have been historically underserved ”

“ Egypt is a country that is advancing and therefore , we are expecting 5 % GDP growth for 2018 ”

– Nabil Samy , Managing Director www . supplychaindigital . com 199