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CLICK TO WATCH : ‘ 100 + 2025 SUSTAINABILITY GOALS ’ 133 countries . In India for example , through the use of data , technology and key insights from the field , the SmartBarley team is supporting around 4,000 farmers in boosting farmer productivity and environmental performance . By actively engaging local farmers , R & D specialists have sought to improve crop quality and introduce new barley varieties , while agronomists have worked with farmers in the implementation of crop management practices to enable them to achieve optimum crop yields . All of this work is fully underpinned by AB InBev ’ s SmartFarmer training programmes , which educate farmers to adopt best practices . “ With this programme we aim to drive change and build a sustainable future for us and for our farmers with a truly 360 approach impacting not only the farmer margin but also water usage reduction through better irrigation practices , health & safety , nutrition and women empowerment ,” adds Wauters .
“ Our approach is rooted in the communities where we live and work , and we are well positioned to support entrepreneurs who are tackling local challenges . Partnering with KisanHub – a crop
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