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CLICK TO WATCH : ‘ HYSTER : TOUGH AND RESOURCEFUL ’ 169 solely on price . Gijo George is a passionate evangelist for the concept of total cost of ownership ( TCO ) that reveals the broader decisions facing a CPO .
“ It ’ s our strategy to work very closely with our customers to help them manage their balance sheet .” For example , the emphasis on operator comfort addressed by the end rider can positively impact broader labor issues prevalent in many warehousing operations . Recruiting and retaining skilled labor is increasingly a challenge . With record low unemployment , labor has become a scarce and valuable resource . Some statistics show productivity falling by as much as 14 % since 2013 and turnover rates around 30 % have been recorded in ambient warehouses ( 60 % in cold stores ). Average onboarding costs for a skilled operator stand at around $ 10,000 . “ Hyster is addressing the issue on two fronts : focusing on robust telematics solutions to measure performance and productivity while engineering ergonomic solutions to help improve operator comfort and reduce potential fatigue . We have some of the most comfortable platforms in the industry , designed to help minimize fatigue
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