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Nike ’ s global vision is to “ bring inspiration and innovation to every athlete in the world ,” adding that “ if you have a body , you ’ re an athlete .” The supply chain proves key to this vision , As Chairman , President and CEO , Mark Parker asserts that Nike is “ incredibly energised about 2019 – with a full innovation pipeline , the most personal , responsive retail experiences in the industry , and a supply chain that ’ s delivering at scale .” Digital has played a key role in the supply chain , illustrated when Nike opened Nike NYC – a “ unique and immersive experience designed to serve consumers throughout the entire shopping journey .” The store embraces the digital experience , with QR codes , digital payments and online store inventory checking . www . nike . com

MARCH 2019