55 answers to critical business questions and enhance enterprise value .”
The possibilities for supply chain optimisation are exciting , but Braines is hesitant to say that the transition to this new way of operating will be easy . “ Big Data and analytics are game-changers for businesses . However , it ’ s all advanced technology and the clue is very much in the name : advanced ,” she says . “ A huge proportion of companies haven ’ t reached the maturity to completely handle data , with the technology not fully understood , let alone successfully implemented .” It is therefore imperative that companies incorporate these technologies into their supply chains strategically and thoughtfully . The insights provided by data and analytics can be enlightening , but , without a plan or vision for how it will be utilised , a supply chain will not ultimately benefit from it .
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