Brand partnerships ‘ crucial for inventory availability ’ “ We have great relationships with our brand partners and we ' re working really closely with them on inventory availability ,” he says . “ We buy things early .”
Mullahy also made sure the company diversified the ports it used . Prepandemic , it mainly used Long Beach on the Califorian coast .
“ But now we ' ve diversified across multiple ports , even bringing stuff in via the East Coast ,” Mullahy says . “ It ’ s a longer sailing time but it ’ s faster to get off the boats .”
Through it all , Mullahy has kept one thing firmly in mind :
“ Our priority is to make as much product available to our consumers as we possibly can . This really is our sole focus .”
Who said blinkered vision was a bad thing ?
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