SupplyChain Magazine May 2017 | Page 113

AUSTRALIA
“ The new features allow us to respond better to our customer needs ” adds Dow . “ It also leverages our investments in Business Intelligence and CRM sales mobility to drive the business forward .”
When strategic planning manager , Brian McAvoy , joined Hi-Trans last year he recommended that the Customer Relationship Management ( CRM ) system be introduced . He also championed Business Intelligence ( BI ) to provide real-time visibility for business performance , and says it now provides a real picture of how the business is performing day-to-day , week-toweek , and month-to-month . www . ljhcommercial www . hi-trans . com . au 113