NUTRABOLT
“
It
’ s easy to get very passionate about helping people with health and wellness ,” says Casey Bauer , Chief Operating Officer at Nutrabolt .
A sports nutrition enthusiast and long-time fitness hobbyist , Bauer oversees operations including supply chain , product development , quality and IT , promoted to COO in December 2016 having arrived as SVP of Supply Chain in August of the previous year .
The maturation of Nutrabolt ’ s supply chain during this time has allowed it to cement its position as a leading sports nutrition company in the USA , providing a foundation to roll out new product ranges aimed at varying audiences looking for products to achieve their sport nutrition goals . For Bauer , having driven the transformation of Pharmavite ’ s supply chain , the opportunity to take on a new challenge – one that is so heavily dependent on partnership networks – was too enticing to turn down .
“ I uprooted my family who loved the Southern California sun and took them to rural Texas , so hopefully they still love me for doing that to them !” he laughs . “ Jokes aside , it has been a great transition , actually . We really enjoy it out here and the team at Nutrabolt has been amazing .”
The move into sports nutrition was an added bonus . Asked if this was a career he had always sought out , Bauer replies : “ It wasn ’ t a natural career choice for me . I became interested in this space when travelling during my consultancy work , which
60 May 2017