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involved living out of a suitcase and using hotel gyms .
“ I hadn ’ t worked with these sports nutrition products before but had been exposed to them and been a consumer , which adds an extra element of excitement . We also have a beautiful state of the art gym on-site , which is stocked with all of our products , so we are consumers and users too .”
Growing pains Bauer arrived at a company in the middle of a growth spirt . Formed in 2002 , the business was set up to help smaller supplement shops source affordable products , leading to the formation of the brand Cellucor . This remains the most important and successful Nutrabolt range , comprising industry leading products for pre- and post-workout , amino acids , protein , weight loss and testosterone .
Current CEO Doss Cunningham arrived in 2004 as a part time accountant , buying out one of the two founding partners in 2007 before lifelong friend Manish Patel and he partnered to acquire the remainder of the business in 2008 . It was from here the business began to increase revenues above the $ 10 million mark , the preworkout market in particular helping it to become more profitable . In 2014 , MidOcean Partners invested in a minority share and have proven invaluable in providing leadership and driving more aggressive growth . Bauer arrived shortly after .
“ The interesting thing for me is that the retailers
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