MIDDLE EAST twice a week . To this effect , Liedtke has been behind the launch of new confectionary brand POParazzi ’ s – a gourmet popcorn brand with variety of sweet and savoury popcorn with locations across the UAE and Qatar .

One of the largest playful learning and entertainment spaces in the Middle East , Fun City has been developed for children up to 12 years . The brand has become such a hit , the Group has expanded to the UAE , Kuwait Qatar , Bahrain , Saudi Arabia , Oman and India . All centres under Fun City encourage and support child development through a number of activities , such as the Play Zone , enabling children to socialise and develop key skills within an engaging environment . “ We ’ re focusing on quality in the entertainment space and want to be the operator of choice in the countries in which we are situated ,” adds Liedtke .

“ This really drives our ambition .”

All brands under the Group provide indispensable and exciting learning platforms and create customer and child engagement . Fun Block has therefore built on this concept and has become an extension of Fun City ’ s facilities , with entertainment facilities , such as a 600 square metre trampoline park , climbing wall and a play zone . ‘ Fun Works ’, however , has since become one of the largest Group ventures , spanning 6,000 square metres over two floors at Yas Mall in Abu Dhabi . “ Any market we operate in we want to be the largest and the best operator ,” Liedtke says .

EXPANSION PLANS The Group ’ s aggressive growth plan encompasses expanding the number of centres they currently own in India , but also to develop their existing spaces over the next five years . However , Liedtke explains that

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