SupplyChain Magazine May 2017 | Page 91

MIDDLE EAST

“ WE ’ RE FOCUSING ON QUALITY IN THE

ENTERTAINMENT

SPACE AND WANT TO BE THE OPERATOR OF CHOICE IN THE

COUNTRIES IN WHICH WE ARE SITUATED ”

such ambitions would not have even been possible without the support of shareholders and landlords who underpin the viability of the Group , and also the relevancy of its products and services . He adds succinctly : “ With the time and the vision to create the right spaces to operate in , only then can you succeed .”
In addition , Liedtke is aware that the Group is facing increasing competition from a number of competitors , and is consistently developing new ways to remain one of the biggest names in the leisure business , stating : “ how do we stay relevant to customers ? How do we ensure that they will come back ?” To ensure the Group caters to increased customer needs , it produces customer surveys to drive interaction and improvement
of services , machinery and products to ensure delivery is second to none , in addition to utilising a centralised system to operate a number of successful communication channels .
Despite these ongoing challenges , maintaining the Group ’ s position , whilst providing environments which support essential learning through brands which are sustainable and create everlasting smiles , is something Liedtke continually strives to implement . “ Only when we have achieved that then we remain relevant and continue to be one of the biggest leisure operators within this space ,” he adds .
It is clear that Landmark Leisure ’ s long-term vision will provide a more dynamic and positive marketplace , drive positive customer experiences and deliver long-term benefits to the regions in which it grows . “ It also comes down to the culture , the vision you create and the responsibility which comes with it ,” Liedtke concludes .
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