STARBUCKS
THE WORK OF EELCO VAN DER ZANDE AND HIS EMEA SOURCING TEAM AT STARBUCKS IS REAPING REWARDS
Given its obvious presence on the high streets of Europe , Middle East and Africa ( EMEA ), it is difficult to believe that the first Starbucks in the region opened just 20 years ago in London . The brand has exploded in popularity in the intermittent years , and there are now thousands of outlets across the territory .
The scale of the Starbucks ’ footprint brings inevitable challenges in terms of its supply chain , sourcing and procurement operations , especially when you consider the wide spread of its stores across the geography , and that around 85 % its sites are not company-run , instead being run as a licensed operation .
Up until three years ago , the sourcing and procurement approach of sourcing partners was to a certain extent fragmented , from time to time
“ I would say expanding our relationships with our key suppliers is very important , getting a better and better view on who are the right suppliers to work with and developing the supply model with them ”
EELCO VAN DER ZANDE Director Strategic Sourcing for EMEA , Starbucks
leading to an inconsistent execution . Enter Eelco van der Zande , the company ’ s director of strategic sourcing for EMEA who today leads the team for direct and
130 May 2018