EUROPE in my view ,” says Van der Zande .
“ It ’ s a very close collaboration with our licensees that we require , and it ’ s exciting , because creating a ‘ demand driven value chain ’ gives a very entrepreneurial spirit to how we work .” Within the business itself , Van der Zande says that one of his main goals was to make sourcing be seen as a real value creator and ally . “ It was important that with the programme of work that we were doing we were not considered the disruptor ,” he comments . “ We didn ’ t want to take exciting work away from people , rather we became a sustainable supporter of driving business . That meant being clear to other departments that we are not cost-cutters or savings chasers , but rather a team to help improving margins and ensuring the top and bottom lines align .
“ And in our company , as we are so brand and product focused , by definition product related spend gets a lot of attention . So we worked hard to also focus on improvements in nonproduct spend categories , which I think was a really valuable thing to do .”
The team has also been driven
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