STARBUCKS

by a recognition of the importance of indirect spending . “ There will always be more of focus on direct , but indirect can and does play absolutely a pivotal role . Take , for example , what marketing services can do to us or the wider benefits of procuring 100 % green energy to drive our corporate sustainability agenda . These are really important things for us and it gives the opportunity to actually talk a little bit more to our consumers about what we buy and how we buy .”

142 May 2018