SupplyChain Magazine May 2018 | Page 147

EUROPE order and pay . That ’ s quite impressive and our challenge now is to actually expand that platform globally . Each customer coming into Starbucks , whether it ’ s a company-owned store or a licenced store , should be able to order online , or through its mobile app . Through that platform we can actually engage much closer with the customer and actually further grow our business .
Then , back to the adoption of technology in the supply chain :

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