QATAR AIRWAYS
Against the backdrop of the blockade , Qatar Airways ’ trailblazing procurement strategy is helping to deliver a flight experience like no other
Taking off from runways across all six continents , the burgundy logo of Qatar Airways has become synonymous with luxury , excellence and customer service .
The Doha-based firm has tirelessly earned its stripes as a five-star airline , gaining accolades for its service time and time again , but perhaps the most distinguishing feature of the Qatari airline is the pride its staff reserve for the company .
“ Before being a buyer , we are an ambassador of our brand ,” says Mr . Liazid Benkoussa , Senior Vice President of Procurement and Logistics – and perhaps it is this belief which is helping the company raise the bar in procurement .
Today , procurement is a pressurised discipline to be in , with departments under ever-increasing pressure to reduce costs and sustain genuine supplier relationships . However , the pressure is perhaps tenfold for the team at Qatar Airways .
Overcoming the blockade It ’ s been nine months since four of its Gulf neighbours – Saudi Arabia , UAE , Bahrain and Egypt – imposed a blockade on Qatar , posing a challenge quite like no other for businesses across the country .
234 May 2018