SupplyChain Magazine May 2018 | Page 257

MIDDLE EAST there will be 30 % more food than any other airline in the world .
“ It will have more expensive items such as salmon and asparagus which is quite rare for economy class ,” he continues . “ We decided to dedicate a little bit more effort on our economy clients who decide to fly often with us and value our product . We respect them and so we decided to enhance the product for them .”
When upholding positive procurement practices or maintaining supplier relationships , all roads lead back to the customer , says Benkoussa . By putting customer service at the forefront of its vision , Qatar Airways has reinvented its procurement strategy and carved out a path as one of the leading airlines in the sector .
Customer-focused , customer-driven Gaining countless awards for its cabin service and more , it is clear that the airline ’ s sincere , hands-on approach to its customers is what
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