ECOM TRADING
ECOM Ghana continues to develop the agriculture of Ghana by placing the farmer at the heart of its operations
s a leading global commodity merchant , with a specific focus on developing and fostering sustainable supply chains in over 40 agricultural markets worldwide , the responsibility to provide real value and growth right through the supply chain , to the farmers , is something that cannot be taken for granted . For ECOM Trading , it ’ s in the company ’ s very nature . “ ECOM is a global player with a significant footprint here in Ghana ,” says Muhammadu Muzzammil , Country Manager and Business Head Commodities & Logistics at ECOM Ghana .
“ What really drew me to the company was its purpose and the strategy , ECOM has a huge focus on increasing rural prosperity in the communities that we participate .”
It is this focus and this commitment to delivering true value to those communities that has actually seen ECOM significantly grow its footprint in Ghana over the last four years , with Muzzammil pointing to a “ 300 % growth ”.
ECOM ’ s strategy of enhancing and fostering rural prosperity was conceived by Rahul Gopinath , Regional Director , Africa . Rahul looked at the traditional operating model and sought to implement a system that would reach out to the farmers , to the producers . “ Sustainability strategies have , in the past , benefited the consumer more than the producer and the farmer ,” says Rahul .
“ We realised that we could create a model where we could provide prosperity to the community and at
264 May 2018