— Dominic Regan , Senior Director of Value Chain Execution , Western Europe , Oracle

started at Oracle 12 years ago , at a time when the company was addressing the supply chain as a discipline in its own right . “ That strategy coincided with a whole new portfolio of services delivered via the cloud . The supply chain brings value to a lot of our customers and as a technology provider we needed to ensure we could offer best-in-class solutions ,” he recalls .

“ We cover a broad supply chain area and a host of technologies are having an impact across this , from automation to blockchain and IoT , in connecting up people , products and processes . It ’ s happening now in an unprecedented era of change in the supply chain industry in terms of how things are run . We ’ ve moved from an internal point of view to focus on what customers are demanding . This has come from the B2C market through to B2B because you can ’ t look at your customers as one big homogenous group , you have to understand the different segments of the customer base and what ’ s important to them to support supply chains to enable those different types of models .”

With emerging technologies such as artificial intelligence and additive manufacturing now in the early stages

53