distributor to name key drivers and you ’ ll likely receive the same answer : transparency and safety .
Indeed , the World Health Organisation estimates that one in 10 people fall ill due to contaminated food each year and , with increased regulation and a growing understanding among consumers of issues surrounding food hygiene and provenance , the message for any business involved in food supply chain is clear – there is no margin for error .
Because blockchain provides a real-time , and instantaneous view of the entire supply chain it creates an entirely transparent – and trusted – environment for all transactions , from the farm the food is grown at until it ’ s sold to consumers .
“ Blockchain is all about transparency ,” states Kutz . “ It allows for key information to be recorded on a shared , immutable ledger . By inputting critical data points throughout the entire supply chain process , all parties involved can view the transactions taking place and access the data . For it to work , everyone
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