SMART AGRICULTURE
ANHEUSER-BUSCH INBEV
18 business operations and innovation . “ I think the organisation as a whole is learning more and more that sustainability really is our business now ,” he says .
Frost notes that , from a commercial perspective , the gradual shift in consumer interests means that this initiative is not only driven by a sense of responsibility , but is also simply good business sense . “ Consumers are very much aligned to the message of sustainability , so we find that consumers are seeking out products from companies which are doing something to positively influence the planet through their supply chains . More and more , that ’ s actually helping us to sell beer ,” he adds . “ The past two sets of sustainability goals were certainly achieved , but they weren ’ t as far reaching as our new 2025 ones . They ’ re helping us to drive growth in the business , innovation , supply security and cost reduction . The more we get into it , the more we realise how beneficial it is for the business overall .”
COMPANY FACTS
• AB InBev directly sources 3mn tonnes of barley each year
• AB InBev ’ s electricity will be 100 % renewably sourced by 2025
SMART AGRICULTURE
AB InBev aims to ensure that 100 % of its direct farmers , from which the firm
MAY 2019