SUSTAINABILITY
“ The New York bill is geographically limited but , if passed , will be an important milestone for sustainability in fashion ”
LAURA GIBSON HEAD OF SUSTAINABILITY , CORE UK
in revenue that conduct business in New York – which is pretty much every large multinational fashion brand .
Specifically , it would require such companies to map a minimum of 50 % of their supply chain , starting with the farms where raw materials originated , through to factories and also shipping .
“ The new legislation will require sustainability claims to be verified and disclosed by fashion companies , or else the brand faces a fine ,” says Laura Gibson , Head of Sustainability at supply chain management company , Core UK . “ It will affect every large multinational fashion business , from Prada to Armani , as well as fast-fashion giants such as Boohoo .
Asked if she sees New York ’ s legislation making a lasting difference , Gibson says that , although the bill is “ geographically limited ”, if passed it will be an “ important milestone ” for sustainability in the fashion industry and is likely to drive calls for stronger legislation in other regions .
She adds : “ While there have been recent shifts towards increased transparency and accountability within the fashion industry , this has largely been voluntary and unregulated , so the Fashion Act could provide a blueprint of how to regulate these initiatives to drive change .”
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