SUPPLY CHAIN

MATT GUNN CHIEF MARKETING OFFICER , SLYNC . IO companies can quickly accelerate processes , reduce errors , and produce better , more profitable outcomes . And by centralising the data involved with ocean booking , companies can gain a better picture of their carriers ’ performance along the way .

Which area of supply chain is most difficult to digitalise ? AS : Any area where there are multiple parties involved , because every company has a different way of operating . In ocean shipping for example , each carrier , location , or party has a different way of booking a shipping order and confirming freight will be loaded onto a vessel .

Because of this , operators have to sift through hundreds of emails each day , review non-standardised documentation , and assess which steps they need to take to ensure the right cargo goes to the right place at the right time . Meanwhile , it ’ s hard to predict exactly when a supplier will have cargo ready for a shipment , whether the right equipment is available to them , and what steps need to be taken in order for it to reach its destination . All of this makes for a complex process that very few people or systems are well equipped to manage . Because so much data exists in many different places or forms of communication , the process remains fairly archaic by today ’ s standards .

What is the biggest benefit of digitalisation ? AS : Transparency . Digital transformation creates the opportunity to make better business decisions . It creates more efficient workflows , increases data security , improves customer service , and brings information into a central location where it can be accessed , analysed , and the value extracted . supplychaindigital . com 67