SupplyChain Magazine November 2015 | Page 22

TECHNOLOGY
Mobile apps help logistics professionals overcome strategic business challen
IN TODAY ’ S COMPETITIVE marketplace , businesses in every industry are looking for ways to leverage mobile technology to improve business operations and enhance customer satisfaction . The logistics industry is no exception . When created and employed correctly , mobile apps help logistics professionals overcome strategic business challenges , including real-time shipment tracking and improved communications between all parties involved in the process . With the prominence of smartphones , mobile apps provide an easy , convenient and affordable way to overcome these inherent industry challenges .
For decision-makers in the logistics and supply chain industry , the key to leveraging these tools is to understand how mobile apps and technology are changing the industry , and to appreciate the design and development priorities that go into making an effective app . Industry professionals should familiarise themselves with the importance of
22 November 2015