SupplyChain Magazine November 2015 | Page 24

TECHNOLOGY
Usage and functionality have to be based on actions and animations that people are familiar with
company-specific tracking apps — this is a single portal through which everything can be tracked via mobile .
Cost is another advantage for welldesigned logistics apps . With today ’ s tight margins , any logistics solution has to be affordable and attractive to cost-conscious users .
Design and functionality Design and functionality priorities can vary from one company to the next , but logistics organisations should adhere to these universal elements :
Easy does it . Using the app has to be easy . It is a simple and logical rule : if an app is easy to use , more people will use it .
Familiarity works . Usage and functionality have to be based on actions and animations that people are familiar with . Incorporate those elements into the design .
It just works . The app has to work ( every time ). It is the same if a customer is ordering something or if you are using an app for tracking and logistics support . It has to work , and it has to work every time .
Value added . The app has to provide value . There are other ways of accomplishing the same tasks , but they are cumbersome . The value for the best logistics apps is that they present a lower hurdle for use , and they are powerful , flexible and
24 November 2015