EUROPE
“ We want to increase the range available instore for customers . We have a vision of having 40,000 SKUs available to customers ”
– Chris Warn , Head of Supply Chain at Homebase
program is driven from the store closures , but the rest is coming from being leaner , more agile in our supply chain and adopting alternative ways or working , such as being even more focused on efficient stock management whilst increasing the availability for the customer in all channels of fulfilment .
“ We ’ ll also be selling more from the DC as opposed to from the store so there ’ ll be more direct deliveries and more click-and-collect in store .”
Digital future Alongside the focus on increasing online participation , in the next three years the company wants customers to be highly satisfied with stock availability across all channels . A new Homebase app has also been launched for tablets and mobile devices , and this has been downloaded by millions of customers already .
Warn concluded : “ Essentially it ’ s about how we can leverage our existing infrastructure better to develop new strategies and be more reactive and driven as we go into an ever-changing digital landscape .”
Company Information
INDUSTRY
Retail and Home Improvement
HEADQUARTERS
Milton Keynes , UK
FOUNDED
1979
EMPLOYEES
17,000
REVENUE
£ 1.5billion
PRODUCTS / SERVICES
Homebase is a leading home and garden enhancement retailer selling around 38,000 products .
www . homebase . co . uk 79