MIDDLE EAST

Al Raisi says . “ We make sure that whatever we do is the best , irrespective of the size of aircraft .” This attitude also extends to technology . In 2009 , Oman Air was the first airline to have line-fit Wi-Fi connectivity on its Airbus A330s : “ We were the leaders in technology and today , all our A330s are fully fitted with internet and mobile phone . Our Dreamliners are also fully connected . Once you are on-board , you can be totally in touch with the rest of the world , with touch screens and all the latest Apps and gadgets available on-board .”

Al Raisi considers that the company ’ s best achievements are those which benefit the guest most . Oman Air has won awards for excellent customer guest service , and its seats themselves have achieved accolades too . “ We are focussed on a process of continual improvement in the

guest experience and we don ’ t benchmark ourselves against any of our competitors . Having said that , the competition for guests ’ attention is huge , and we put a lot of money into improving our products and services . While bigger airlines are cutting costs we ’ re investing .”

By not clashing with the bigger players in the market , Oman Air is able to continue carving out its niche as a highquality service provider with an outstanding guest experience and top guest relations - and it retains its own specific growth tactic . While it is not yet thinking about expansions into huge markets such as Australia or the US , Al Raisi is open to the concept a few years down the line . Having become well-established in the Middle Eastern , European and South East Asian markets , Oman is now being promoted as

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