SupplyChain Magazine November 2017 | Page 136

TFG

Two teams . One nation .

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One courier company .

As a South African company devoted to our favourite sports , RAM takes great pleasure in being the one our national cricket and rugby teams rely on to deliver the goods . For many years , RAM has been associated with the Proteas as the official courier to Cricket SA . In 2017 we joined the SA Rugby family of partners as the official courier to SA Rugby and the Springboks . And with over 40 hubs across Southern Africa , over 1 500 vehicles and a team of over 2 800 trained personnel , this is one South African team that won ’ t drop the ball .
Official couriers to the Proteas and the Springboks
RAM RAM . Wherever . you you are , , we are . www . www ram . co . ram . za. co . za and Damsel in a Dress in the UK and The Retail Apparel Group in Australia . “ We are currently in a space in our organisation where we have procured other retailers not only in South Africa , but also Internationally ,” says Tukker . “ We continue to open stores in South Africa and in selected African countries , but are growing our international footprint at the same time .”
Whilst the company is targeting new territories , it has strategically targeted the value , mid and high customer segments within the market . “ This is a strategic move which shields TFG from economic risks ,” explains Tukker .
“ If the economy declines and consumer spending is under pressure , people will want to buy value products and so we have strong value brands in Exact and The Fix . In the upper market we have brands such as Fabiani , @ home and G-Star Raw . TFG has brands spanning all three of these markets positioning ourselves to capture all three of those market segments . This makes us a less risky as an investment opportunity because we cover all areas of the market .”
136 November 2017