MIDDLE EAST
Nick Gallager together with Chiara Pisano ( Head of Marketing Barilla , Italy ) and Melissa Samarakkody ( Marketing Manager - Al Futtaim ) grow . Where an inventory system , or supply management platform once consisted of a single document , it now manifests itself in the form of much more intricate and detailed planning systems and tools .
“ This ensures suppliers can offer exactly what we require for our customers . In franchises , you cannot vary the quality , there are standards and specifications set by the brand principles ” says Gallager .
“ That consistency is achieved by leveraging the management platforms we now use . The key driver here is as much the quality of food as it is the costs of procuring that supply in the first place .”
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