INTERVIEW
“ More and more companies are realising if they ’ re going to do business in the digital age , then they ’ ve got to think about their company as a software company ”
PAUL DEVLIN , General Manager for EMEA and MEE , SAP Ariba
he says , after pondering the question for a moment .
“ I think anything that engenders better trust and gives guarantees in a supply chain between businesses and between customers and businesses opens up borders .
“ There are a lot of companies today who are maybe hesitant to do business in certain territories because they ’ re unsure of the regulation or the reputation that certain markets or certain places have .
“ Anything you do that engenders trust can only open those markets up and that creates choice , which tends to improve competition , drive down pricing , bring more people into the
18 November 2017