Introduction : Gartner based its rankings on various criteria including return on assets , corporate social responsibility , and revenue growth . The organisation commented that some common themes were evident in the top companies listed below . These included :
Global scale , local responsiveness : The companies on the list deal with their many sites and suppliers by allowing flexibility in how goals are achieved in different markets . Gartner suggested a combination of global and local manufacturing distribution was key .
Multiple models though segmentation : The companies have many product categories , emerging markets and channels , and use segmentation to create a portfolio of standard models . This helps them deal with complexity and meet the needs of different end users .
Collaboration : Collaborating across various networks to achieve strategy was important , whether with customers , competitors , governments or interest groups .
Investment in talent and technology : The latest technology is necessary to execute strategy , and these companies use talented individuals , for example by building relationships with universities .
Culture of excellence and master of change : The businesses are always transforming and dedicate resources to driving change .