Grand opening of World Gateway in Singapore
retailers , is run by Joseph Phi , President of LF Logistics . With an illustrious career spanning three decades , Phi has nurtured the organisation and guided its evolution every step of the way .
Phi describes his leadership style as embracing both the old and the new .
“ In today ’ s digital world , we must stay relevant by constantly adapting and pivoting , and selectively applying pertinent technology to improve efficiency and effectiveness . Having said this , it is essential that we don ’ t get carried away by technology ,” he says . “ We need to take heed of what is driving logistics and what makes it tick in the first place . At the centre of what we do is our people . We must cultivate a sense of compassion , making sure our people feel engaged and stay involved , and that we help them realise their full potential . By juxtaposing people motivation with digital solution , we are able to curate a superb customer experience .”
On the technology front , LF Logistics keeps itself informed of emerging technologies that will make its processes simpler , easier , and quicker , and experiments with them in a practical way to assess the benefits they would
84 November 2017