NORTH AMERICA
25 local sourcing commitment . “ We went from a vision of needing to reduce the supplier base , to a vision that we still need a concentrated supplier base but with a lot of choice .” As a result , a limited number of global providers consolidate more spend but there is a strong need to develop diversified local solutions and reduce logistics .
Catering for the unique demands of various owners and franchisees , especially since the Group ’ s latest brand acquisitions , is vital in avoiding a cookie-cutter outcome , especially for the luxury businesses which account for an important part of AccorHotels ’ global operations , and are particularly prevalent in North America . “ We invest a lot in the lifestyle element and the uniqueness of our brands , we need more products and more solutions – we don ’ t want the same headboards , lighting and food all over the world and we ’ re not acquiring new companies to change them into a standardized hotel .”
Brunel explains each of the company ’ s
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