PROCUREMENT INSIGHTS
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Beyond quality and cost , BDA aims to innovate with regular products and find new ones . Known for its bobbleheads , produced for ice hockey teams for many years , BDA has innovated by producing a base that looks like ice and sets the product apart . For the PGA Tour , BDA leveraged its global network and product development for a FedExCup limited-edition anniversary bobblehead collection featuring the past 10 winners . Working directly with the PGA , players ’ agents and sponsors , BDA secured approvals to bring each player to life in their winning stance which helped increase FedExCup impressions , followers and excitement surrounding the playoffs .
To deliver projects like these BDA are exploring new ways to keep the business connected via cloud-based technologies . “ Communication is one of the biggest challenges , especially when there may be language barriers in the country you ’ re dealing with or different slang and terms for industry processes ,” explains Bangerter . “ We ’ ve been implementing a variety of tools to help with that , some we ’ ve developed in-house and others software we ’ ve
“ We use Smartsheet ( a software as a service application for collaboration and work management with a spreadsheetstyle user interface also championed by the likes of Netflix and HP ) to assign and automate tasks , track project progress , manage calendars and share documents ”
— Rob Bangerter , Director of Global Sourcing , BDA
NOVEMBER 2018