attendees , creating 2.3 million toys for Kellogg ’ s cereal boxes and fulfilling back to school merchandise for over 3,000 Walmart stores across the US . Sony were thrilled with BDA ’ s efforts : “ We look to them to extend our property in traditional channels as well as new ones , delivering every time .”
“ We are great at hitting the ground running in new product areas we may not have previous experience in ,” adds Bangerter . “ We can pull experts in to drive that . We have customer focused teams which draw on synergies across the business with staff from sales , supply chain , and finance helping our product development teams meet the needs of the customer . The biggest benefit comes from the speed to market standpoint as our core people meet regularly to steer that . For example , 18 months ago we took on Orange Theory Fitness as a client and are helping them develop technical athletic wear , which is a new direction for us and one where we ’ ve been able to create product competitive with the big brands .”
It ’ s that entrepreneurial spirit and goal to evolve deep in the company ’ s DNA which has attracted new hires from the likes of Amazon , Microsoft and Starbucks . One such new recruit , Global Procurement Director Davis Velasquez , echoes Bangerter ’ s positivity on his quest to help BDA scale globally : “ What BDA does , creating custom branded merchandise unique to every client , requires significant logistics and supply-chain optimisation behind the scenes . By implementing scalable solutions , BDA will improve transparency between teams and other organisations and handle challenges , like last-minute orders and trademark requirements , seamlessly .”
53 www . supplychaindigital . com