SupplyChain Magazine November 2018 | Page 59

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H & M

Gartner Rank : 3.96

H & M fell from position four to nine in the Gartner rankings year-overyear . According to CIPS , the Swedish clothing brand reported a below-expected growth of 3 % in 2017 , prompting the adoption of new technologies to “ make its supply chain faster , more flexible and more responsive to ” customer needs . This supply chain overhaul ( in comparison to the one that took place in 2017 ) will focus on intelligence and analytics , attempting to better anticipate patterns of consumer behaviour , both online and in the brand ’ s physical locations . www . hm . com
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