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Worldwide household and personal care product manufacturer Colgate-Palmolive jumped from ninth to fourth spot in the Gartner rankings this year . The company currently controls 42.1 % of the global toothpaste market and 32.3 % in the manual toothbrush market , according to a 2018 report by Forbes . In spite of its predictions that “ higher estimated freight and logistics costs , increased competitive activity and a slowdown in growth in some markets ,” Forbes expects Colgate-Palmolive ’ s Funding The Growth initiative to help offset revenue loss in the coming year by intelligently sourcing raw materials and increasing supply chain efficiency . www . colgatepalmolive . com NOVEMBER 2018