“ We buy from our customers and sell to the same customer . We buy from bookstores and sell back to bookstores which makes it a very unique supply chain ”

— Peter Grenier SVP of Operations & Strategy , Nebraska Book Company

client . We buy from bookstores and sell back to bookstores which makes it a very unique supply chain ,” he explains .

“ There is , therefore , an awareness of how much our markups are , the prices that we charge and the prices that we buy at . This circular supply chain puts pressure on customer service , because if you mess up the buy side , you ’ ll lose the sale side as well . It ’ s very tricky .

“ The student is apathetic about where the book comes from and they often only purchase it for their studies ,” he continues . “ So , we deal in a commodity

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