NEBRASKA BOOK COMPANY
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“ The student is apathetic about where the book comes from , so price is key . We compete on the sale side and also on the buy side on price ”
— Peter Grenier SVP of Operations & Strategy , Nebraska Book Company where the customer doesn ’ t want to buy , so price is key . We compete on the sale side and also on the buy side on price .”
With extensive experience in merchandizing and planning , Grenier has witnessed the rise of EdTech players who have sought to cater to increasing demands for digital content and open education resources . Millennial and Gen Z students in particular are looking not only at affordability , but also towards unlimited access and interactive content , placing further pressure on the standard textbook business .
NOVEMBER 2018