Abhy Maharaj
in and out ,” affirms Maharaj . “ I developed a strong relationship with NewCold ’ s founder , Bram Hage , who I felt was a great visionary and always had the customer at heart . I truly believed it was a business model that suited me very well and it ’ s tremendously scalable across the world . It ’ s rare that a European-based business can enter the US and Australian markets so quickly and we ’ re only just scratching the surface .
I feel like it ’ s a great time to be joining NewCold and also for us to realise our potential beyond the three continents that we ’ ve just entered .”
With automation at the forefront of operations , NewCold leverages warehouse management software ( WMS ) in its automated facilities , which has proven highly successful at the company ’ s eight facilities worldwide . The WMS , developed by Davanti Warehousing ,
Abhy Maharaj
EXECUTIVE PROFILE 19 Abhy Maharaj is the Global Chief Commercial Officer & Chief Operating Officer for NewCold . Maharaj is from New Zealand and graduated with a Bachelor of Commerce from The University of Auckland . In his previous roles Maharaj was Head of Strategy & Investor Relations for Air New Zealand , Director of Equity Markets and Strategy for Fonterra Co-operative Group and CFO for Fonterra Australia . During this time , he was responsible for a number of significant transformation initiatives ranging from establishment of new business ventures , re-engineering of customer engagement models , technology and online innovations and complex financial restructuring including leading a $ 13bn IPO . Maharaj also studied at Harvard Business School and is married to Ashika Maharaj . He has three children .
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