The long-term success of all businesses lies with the relationships that is developed with its customers . By operating with an agile approach , it allows NewCold to be lean and easily adapt its processes . “ Engagement with our customers is key ,” he explains . “ We need to be constantly aware of the latest industry trends and the needs of our customers . For example , an increasing number of people are eating out of their homes , or using innovations like UberEats or DoorDash , so you need to consider the impact that this is having on our customer ’ s businesses .” With customer demands frequently changing , Maharaj believes it ’ s important to keep up-to-date with the latest trends in order to retain its position as a leader in the market . “ It ’ s all about understanding those requirements from our customers to enable us to think ahead ,” says Maharaj . “ Our software is not just about warehouse management ; it also revolves around starting to integrate more into the customer channels . We ’ re in multiple markets with some of our major customers and it ’ s important to recognise that supply chain and logistics aren ’ t

— Abhy Maharaj , Global Chief Commercial Officer & Chief Operating Officer

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