41 than UPS for some sellers . As a company that is versatile and seemingly transforms at will , Amazon made the decision to directly compete with third-party shipping companies and reduce sellers ’ reliance on firms such as FedEx and UPS . Previously , UPS handled 62 % of Amazon ’ s total traffic , with Amazon just dealing with 10 % of its own shipping traffic , however , change is afoot as the tech giant seeks to support its own Prime fast-shipping programme .

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