Martins Atacado
Brazil
plans to Brazilian retailers , providing opportunities to improve product category management through a commercial strategy and through excellent relations with the industry in general . From its foundation , Martins uses the experience accumulated in the market throughout the years to teach small and medium-sized retailers how to better understand the consumer and their business . Faria explains that “ trainings go from how to present products in the displays and how to deal with the consumer , to how to do business accounting .”
One of the examples can be observed in the courses offered through the Martins do Varejo University ( UMV ). Deemed as a center of excellence in the development and application of technology focused on the growth of the retail industry , the projects offered by UMV apply management concepts focused on marketing and merchandising practices . In-class and distant courses are constantly offered , as well as technical seminars , in addition to store modernizing projects for small and medium-sized
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