SupplyChain Magazine October 2014 | Page 16

SUPPLY CHAIN MANAGEMENT
DHL Supply Chain continues to be at the forefront of the logistics industry
FOR THE past five years , we have witnessed social media-led changes in what customers want , and what businesses have developed . The next few years will only see accelerated changes in the way products are delivered ; instead of businesses dictating the range , volume , channel and services that are provided , they will be led by their customers who will determine how , when and what is provided ; pull rather than push . Upgrading your phone is one example . As a customer is walking past a mobile phone store , their watch will alert them that their phone is due for renewal . The customer will do some initial research on the commute home on their mobile , then later design their own phone cover , specification and set up .
However , should they change their
16 October 2014