TECHNOLOGY
ONE KEY BATTLEGROUND stands out for retailers who trade online : delivery . They understand that little in multichannel retail matters more than getting the goods to the customer in the most convenient way . Shoppers are now used to ordering anyhow , anywhere , any time and , as a result , retailers are going out of their way to bring orders to where customers are , at whatever time works best for them .
Getting delivery right means winning more sales , while those who don ’ t miss out . What are the latest innovations in retail delivery – and collection – and why do they work ?
Home delivery It may seem an obvious point , but home delivery works best when customers are at home . That is why House of Fraser went to great lengths to develop a simple yet ambitious delivery service in the autumn . Shoppers ordering online by 8pm can now specify delivery by 9am the next morning .
When announcing the new service , at Internet Retailing Conference 2014 , Andy Harding , Executive Director , Multichannel , at House of Fraser , said : “ The voice of the customer is telling us
Retailers are raising the bar with logis as successfully and creatively exploiti
that home delivery is not convenient . Most people work , and taking time off work , even when you know which 15-minute window it will arrive in , is still a pain .” He added : “ This is a key battleground , we believe , and [ in 2015 ] we ’ ll be launching even more options .”
Click and commute Where could be more convenient to take delivery than on the way to and from work ? Collection points are now firmly on the transport network map in
14 October 2015