BRAZIL
“ The proximity to the network , the exchange of information and co-management are essential to guarantee greater and better customer satisfaction . This is vital for JCB . We definitely see them not only as partners , but an extension of the relationship with our customers ”
- José Luis Gonçalves , president of JCB for América Latina .
two models of wheel loaders , three models of Loadall , five models of mini excavators , five compact loaders , two models of rolls , and machines for cargo transportation . “ At the plant we have five production lines today which not only supply the Brazilian market but also all other countries in Latin America as well .” To put into prospective JCB ’ s size , José Luis Gonçalves points out that the company produces more than 300 models of machines offered worldwide . “ In Brazil we offer about 40 different models of which 28 are produced in the country and 15 are imported .”
Relationship with distributors network José Luis Gonçalves reveals that JCB ’ s strategic pillar lies on its operational excellence , which ensures the highest product quality . Moreover , the company takes the customer experience to the next level , always seeking to offer JCB patrons the lowest operating costs and best after-sales service , translated by its network of distributors present in all states . According to Gonçalves , distributors are the interface between the company and the final consumer , delivering satisfaction and positive customer relations . “ The proximity to the network , the exchange of information and co-management are essential to guarantee greater and better customer satisfaction . This is vital for JCB . We definitely see them not only as partners , but an extension of the relationship with our customers ,” says Gonçalves . The president also noted that customers have two main points
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