Key People we focus on security and an operating cost that is as competitive and as low as possible so that the client has the best return on their business . “
José Luis Gonçalves also points out that the relationship with the network is a symbiosis . He states that they are not two separate entities , but rather a set from the factory to the network where the ideal is to be always close to each other , maintaining a continuous dialogue to guarantee customer satisfaction . Since 2014 , the company has been undergoing a process of consolidation and strengthening of the network . Important changes took place in different areas of Brazil , bringing in companies that are of great commercial capacity , large financial health , all in full alignment with the values and traditions of JCB in Brazil . This enables the company to keep economic groups that have working in more than 60 points in Brazil , in all states of the country . The executive also added : “ The network is a key part of our business because it takes care of JCB ’ s most valuable asset , which are our customers .”
Social and environmental responsibility The social projects developed by JCB Brazil are linked to the Lady Bamford Foundation , a worldwide project sponsored by JCB , which in Brazil includes support to the ‘ Tomorrow Planters ’ childcare facility , in addition to the IESA ( Institute
José Luis Gonçalves
President of JCB Brasil
Born in January 20th 197 , José Luis Gonçalves can be considered a citizen of the world . Son of a Portuguese father and a Colombian mother , the executive began his professional journey at 17 years old when he first started in the automotive industry . Since then , he has worked in countries such as Colombia , Venezuela , United States and Sweden . Passionate about soccer , he is the father of daughter Manoela and son Joaquim . José Luis has more than 20 years of experience in both technical and commercial areas of worldwide companies . In 2015 he joined the JCB team and his biggest challenge is to promote the business growth by strengthening the relationship with the distributors network and investments in releases and product locator programs , in view of the company ’ s strategic planning which is expected to double in size by 2018 as well as double its market share by 2020 .
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