EUROPE of its digital offering ’. Indeed , its app is in the top quartile in Europe .
Other awards claimed include the Consumer Experience Award from EFMA and Accenture , Business2Business Awards ’ Best Business Bank of the Year and Procurement and Supply Chain Team of the Year , collected at the National Procurement and Supply Chain Awards in 2015 . “ I think what AIB did in entering the outsourcing sphere was a very bold move ,” Fagan says . “ It ’ s taken other organisations maybe 10 years to do what AIB has done in two and a bit . There ’ s always a lot of risk involved in doing that , and it requires real leadership from people like Phil and other leaders to take that and be at the forefront of this type of change . These awards are good validation of the execution of the strategy , and the vision that they had at the start of this process .”
Thomas adds : “ External recognition of our achievements provides the teams with context for what they have achieved in this timescale . It is sometimes too easy to focus on your own tasks and lose sight of the big picture of what we achieved as a team .”
Forward thinking
Despite only being a few years into the digital transformation process , AIB is thinking long term with its partner ecosystem , beyond the five-year agreements that are formally in place .
“ The partners are already having strategic impact in certain areas of the business which is great for us ,” Thomas says . “ We ’ re already seeing the green shoots but I think , like any journey , the intent and ambition is there to make them even more strategic .”
“ This is so we can feel the presence not just in the back room , in the data centre or in the quality of our infrastructure , but also the impact that these partners have on our customer proposition , in every which way .”
Fagan concludes : “ It ’ s all about the customer experience and it ’ s all about building that capability so we can quickly react to our customers .”
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