WOOLWORTHS
Offering high-quality products and an attentive shopping experience , Woolworths dominates the South African retail market . Head of Non-Trade Procurement , Yogan Naidu , explains how the company is embracing its corporate responsibility to grow sustainably and transform the country
Woolworths is a household name in South Africa ; a retail giant that has managed to maintain customer loyalty generation after generation . However , for Woolworths , being a market leader is about more than just their fiscal success : it ’ s about creating meaningful socioeconomic transformation in South Africa .
Founded over 86 years ago , Woolworths has a deep history in South Africa , garnering long-lasting support from customers who have remained loyal to the brand for decades . Yogan Naidu , Head of Non- Trade Procurement , cites the company ’ s rich heritage as the reason why it remains a market leader today .
“ At Woolworths , we really pride ourselves on our rich history . I think the South African market really identifies with that because it is quite a historic and emotional market . Our core values give us a competitive edge because you can really see the impact we have made in the country . So , for instance , we were among the first local retailers to provide our
130 October 2017