AFRICA
“ Not only do we pride ourselves on our hygiene standards and high-quality products , but we also make sure that we take care of you as a customer when you walk into one of our stores ”
YOGAN NAIDU , HEAD OF NON-TRADE PROCUREMENT
says Naidu . “ If you walk around one of our stores you ’ ll notice that with our packaging , store design , and visual merchandising , we really speak to our customers and inform them about issues that matter to us . So , for instance , when we talk about sustainability , we talk to customers about how much electricity we currently use and how this is provided by green energy . We make information publicly available in our store environment .
“ Our suppliers , such as Global Display , are integrated into the business and that ’ s how we capture the customer ’ s imagination and deliver the ultimate customer experience . For example , if you walk into a Woolworths store during Christmas season you ’ ll see that our stores really embrace the festivities .”
Attracting only the best expertise A smile at the checkout goes a long way in the world of retail and no one is more aware of this than market leader Woolworths . Naidu says that the company has a workforce of over 31,000 employees and that the pioneering leadership of the company is crucial to nurturing growth and inspiring productivity .
“ Zyda Rylands , CEO of Woolworths South Africa , is such an inspirational leader . This year she won the global Woman of the Year award at the World Retail Congress retail awards in Dubai and our employees really look up to this . She drives us to better ourselves in terms of sales , social responsibility and customer experience .
“ Similarly , in my career , a number of the people who have worked with me
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